Kevin Trainer

The Challenge

Kevin was a personal trainer with a gift for transforming bodies and lives. His clients loved him, his results spoke for themselves, but his calendar was never full. He was stuck in the feast-or-famine cycle that plagues so many fitness professionals.

He'd tried posting on Instagram, running the occasional Facebook ad, even offering discounts—nothing seemed to create consistent, predictable lead flow. He was tired of hustling for every single client and ready for a system that worked while he slept.

Our Approach

We started by niching down Kevin's positioning. Instead of being a "personal trainer for everyone," we positioned him as the specialist for busy professionals who wanted to get in shape without spending hours in the gym. This immediately made his messaging more compelling.

We created a lead magnet—a free "5-Day Desk Worker Fitness Challenge"—that spoke directly to his ideal client's pain points. The challenge was delivered via email and included quick workouts that could be done in 20 minutes or less.

For paid acquisition, we ran Facebook and Instagram ads targeting professionals within a 15-mile radius of Kevin's gym. The creative featured transformation stories from clients with similar backgrounds—lawyers, accountants, executives who had achieved amazing results despite their busy schedules.

The Results

Kevin now generates an average of 47 qualified leads per week at just $12 per lead. With his average client worth $500/month and a 32% close rate, that's over $8,000 in potential weekly revenue from his lead generation system alone.

His calendar is now consistently booked 3-4 weeks in advance. He's had to raise his prices twice and is now considering bringing on another trainer to handle the overflow. The best part? The system runs largely on autopilot, giving Kevin his time and freedom back.

Kevin went from stressing about where his next client would come from to having the luxury of choosing who he wants to work with. That's the power of a dialed-in lead generation system.