Bump

The Challenge

Bump came to us as a brand-new player in the competitive snack industry. They had an incredible product—a healthier alternative to traditional chocolate bars—but zero market presence. The founders were passionate but overwhelmed, watching competitors like Midday Squares dominate the space.

They needed more than just marketing. They needed a complete brand transformation and a strategy that would cut through the noise and establish them as a serious contender.

Our Approach

We started with a complete brand audit and competitive analysis. We identified that Midday Squares had built their empire on authenticity and founder-led content. But there was a gap—they weren't speaking to the younger, Gen-Z health-conscious audience.

We repositioned Bump as the "rebellious" health snack. Bold colors, edgy messaging, and a TikTok-first content strategy. We created a content machine that produced 30+ pieces of content per week, each one designed to stop the scroll.

The paid media strategy was surgical. We identified micro-influencers in the fitness and wellness space, created UGC partnerships, and ran highly targeted campaigns that spoke directly to our ideal customer avatar.

The Results

Within 6 months, Bump went from an unknown startup to a household name in the health snack category. Their Instagram grew from 0 to 50,000 engaged followers. Revenue increased by 340%, and they secured partnerships with 12 major retail chains.

Most importantly, they're now mentioned in the same breath as Midday Squares—not as a competitor, but as a complement. They've carved out their own niche and built a loyal community that advocates for the brand daily.