50K+
Views in 2 Weeks
10 mo
Product Development
3
Launch Flavors
MTL
Local First
The Brand
Bump is the first truly indulgent yet healthy snack on the market. Founded by two young entrepreneurs who were tired of chalky, joyless protein bars, they spent 10 months perfecting a mini dessert cake that's creamy, fudgy, smooth—and actually good for you.
With 8g of protein, 6g of fiber, only 160 calories and 7g of natural sugar (compared to 35g of processed sugar in regular cake), Bump is positioned to disrupt the healthy snack industry. Their mission? Take on giants like Midday Squares with a product that simply tastes better.
The Strategy
We're taking a hyper-local approach, dominating Montreal first before expanding. The strategy combines aggressive organic content with strategic paid ads to build brand awareness and drive both online sales and retail partnerships.
The content strategy is already showing incredible traction—our first two videos generated over 50,000 views in less than two weeks. This early momentum is setting the foundation for a brand that will become synonymous with healthy indulgence.
Viral Content Engine
High-impact video content designed to stop the scroll and showcase the product's unique positioning.
Retail Expansion
Strategic partnerships with local Montreal retailers to build physical presence and brand recognition.
The Vision
Bump launched in mid-November 2025 and is already on track to become a household name in Montreal's health-conscious community. The goal is clear: prove the concept locally, then scale nationally.
With a superior product, passionate founders, and a marketing strategy designed for explosive growth, Bump isn't just competing with Midday Squares—they're building the next generation of healthy snacks. This is just the beginning.