Fabbiano Osteopathie

The Challenge

Dr. Marco Fabbiano had built a successful osteopathy practice, but he was hitting a ceiling. With just himself and one assistant, he was turning away patients daily. The demand was there, but he didn't know how to scale without sacrificing the quality of care that made his practice special.

His biggest fear? Hiring the wrong people and diluting the patient experience he'd spent years perfecting. He needed a partner who understood both growth and the nuances of healthcare marketing.

Our Approach

We started by documenting Dr. Fabbiano's unique treatment philosophy and patient care standards. This became the foundation for everything—hiring criteria, training materials, and marketing messaging.

On the marketing side, we implemented a hyper-local SEO strategy combined with educational content that positioned the practice as the go-to authority for osteopathy in the region. We created video content featuring Dr. Fabbiano explaining common conditions and treatments, building trust before patients even walked through the door.

For hiring, we developed a recruitment funnel that attracted practitioners who aligned with the practice's values. We ran targeted ads on healthcare job boards and LinkedIn, screening for both skill and cultural fit.

The Results

In just 4 months, Fabbiano Osteopathie grew from a 2-person operation to a thriving 7-person team. Patient volume increased by 250%, but more importantly, the quality of care remained exceptional—evidenced by their 4.9-star Google rating with over 200 reviews.

Dr. Fabbiano now spends less time on administrative tasks and more time doing what he loves—treating patients and mentoring his growing team. The practice is now exploring opening a second location.