Footie Elite

The Challenge

Footie Elite had built an incredible reputation in the soccer training world. Their in-person camps were always sold out, and their coaching methodology was producing results that parents raved about. But their online presence? It was practically invisible.

They had tried running ads before with little success. Their website was outdated, their funnel was leaky, and they were leaving money on the table every single day. They came to us frustrated and skeptical—but ready to try something different.

Our Approach

We knew the product was solid—the problem was the delivery system. We started with a complete funnel rebuild. New landing pages, compelling video sales letters, and a seamless checkout experience that removed every possible friction point.

For creative, we produced high-energy content that showcased real results. Testimonials from parents, training footage, and before/after skill demonstrations. We made it impossible for parents to scroll past without stopping.

The media buying strategy was aggressive but smart. We started with broad targeting to let the algorithm find our audience, then quickly scaled winning ad sets while cutting losers. Daily optimization calls ensured we were always moving in the right direction.

The Results

The transformation was almost immediate. Within the first week, we saw a 3x improvement in conversion rates just from the funnel optimization. By week two, the ads were firing on all cylinders with a 4.2x ROAS.

By the end of week three, Footie Elite had generated 10x their previous monthly online revenue. They signed up 847 new students for their online training program and had to actually pause campaigns to handle the influx. That's the kind of problem we love to create.