Hostr Rentals

The Challenge

Hostr Rentals was a promising property management startup in a crowded market. They had a superior service offering—full-service Airbnb management with better margins for property owners—but they were struggling to differentiate themselves from the dozens of competitors in their city.

Their founding team was technical and operational, not marketing-savvy. They needed someone who could translate their competitive advantages into messaging that would resonate with property owners looking to maximize their rental income.

Our Approach

We started by interviewing their existing clients to understand what made them choose Hostr over competitors. The insights were gold—owners loved the transparency, the communication, and the fact that Hostr treated their properties like their own.

We built a content strategy around these differentiators. Case studies showing real revenue numbers. Behind-the-scenes content of their cleaning and maintenance processes. Educational content about maximizing Airbnb income that positioned them as the experts.

For lead generation, we created a free "Property Revenue Calculator" that property owners could use to estimate their potential income. This became a lead magnet that generated qualified prospects on autopilot.

The Results

Hostr went from managing 12 properties to 85 in just 8 months. Their annual revenue hit $2.4M, and they achieved profitability ahead of schedule. More importantly, their property owners saw an average 23% increase in rental income compared to self-managing.

The revenue calculator alone generated over 500 qualified leads, with a 15% conversion rate to signed management agreements. Hostr is now the largest independent property management company in their market and is preparing for expansion into neighboring cities.