Facebook Ads Agency in Montreal That Builds Real Campaigns, Not Boosted Posts
Most Montreal agencies log into Meta, click "Boost Post," and call it advertising. We don't. GrowthLab installs your pixel correctly, builds custom audiences from your real customer data, runs conversion campaigns, and feeds it all with scroll-stopping video we film and edit in-house. That's the difference between spending money on Facebook and making money on it.
Boosting a post is not Facebook advertising
When you hit "Boost," Meta optimizes for the cheapest possible engagement — likes and comments from people who will never buy. It feels like marketing because the numbers go up. But vanity metrics don't show up in your bank account. Real Meta advertising lives inside Ads Manager, where you control the objective, the audience, the placements, and the measurement. That's where we build every campaign. If your current agency only ever shows you reach and engagement, they're boosting, and you're paying for it.
- Conversion campaigns optimized for purchases and leads, not likes
- Full control over budget, placements, and bidding inside Ads Manager
- Reporting tied to revenue and cost-per-acquisition, not vanity metrics
It starts with a pixel that actually fires
You cannot optimize for sales if Meta can't see your sales. We install your Meta pixel and Conversions API correctly, verify every event from page view to purchase, and confirm the data is clean before a dollar goes live. Done right, this is what lets the algorithm find more buyers and what makes your retargeting possible in the first place. We see this broken or half-installed on most accounts we audit — and it quietly caps every campaign that runs on top of it.
- Meta pixel plus Conversions API for accurate, privacy-resilient tracking
- Every event verified — view, add-to-cart, lead, purchase
- Clean data so the algorithm learns from real buyers, not noise
Custom audiences built from your real customer data
Generic interest targeting is a guess. Your own data isn't. We build custom audiences from your customer list, your website traffic, your video viewers, and your past buyers — then create lookalikes so Meta can find more people who behave like the customers you already have. This is the part most agencies skip because it takes real setup. It's also where the cheapest, highest-intent buyers come from.
- Customer-list and lookalike audiences modeled on your best buyers
- Website and video-view audiences powered by your pixel data
- Tighter targeting that lowers cost-per-result as the account matures
Structured retargeting that closes the sale
Most people don't buy the first time they see your ad. Without retargeting, you pay to attract them once and then let them walk. We build structured retargeting layers — site visitors, add-to-carts, video viewers, and engaged audiences — each with messaging matched to where they are in the buying decision. The person who watched 75% of your video gets a different ad than the one who abandoned a full cart. That's how warm traffic turns into revenue instead of leaking out.
- Retargeting tiers mapped to real buying intent, not one catch-all ad
- Cart and checkout abandoners pulled back with offer-driven creative
- Frequency and spend managed so you scale without fatiguing your audience
Scroll-stopping video creative — filmed and edited in-house
On Facebook and Instagram, the creative is the campaign. The best targeting in the world can't save a boring ad. This is our edge: we film and edit scroll-stopping video and UGC in-house — no subcontractors, no stock-footage filler, no waiting weeks on a freelancer. Our team has generated over a billion views on social, so we know what makes a thumb stop in the first second. New angles, hooks, and formats ship constantly, which is the only thing that keeps a Meta account winning month after month.
- Original video and UGC produced entirely in-house, never outsourced
- Hooks and angles built to stop the scroll in the first second
- A steady pipeline of fresh creative to beat ad fatigue and keep scaling
Constant testing, and a Montreal team that speaks your market
Meta rewards advertisers who keep testing. We run continuous A/B tests across creative, audiences, hooks, and offers, kill what loses, and pour budget into what wins. You get clear reporting on what's actually driving results — not a dashboard screenshot with no read on it. And because we're based in Montreal and fully bilingual, your ads speak to Quebec and the rest of Canada in proper English and proper French, not awkward translations.
- Continuous A/B testing on creative, audiences, hooks, and offers
- Plain-language reporting focused on revenue and cost-per-acquisition
- Bilingual EN + FR campaigns built for Montreal, Quebec, and Canada
Proof over promises
Built around real GrowthLab results
Rinashi
From a $15K best year to over $225K CAD generated
Footie Elite
10x in year one with a record $172K month, 100 to 500+ kids
Apogee Invest
Lead generation that filled the pipeline with qualified prospects
Montreal Canine Training
Booked out with steady, paid-ad-driven local leads
Kevin Personal Training
Went full-time on five-figure monthly revenue
FAQ
Frequently Asked Questions
What's the difference between boosting a post and running real Facebook ads?
Boosting optimizes for cheap engagement — likes and comments from people who won't buy. Real Meta advertising runs inside Ads Manager with conversion objectives, custom audiences, retargeting, and proper measurement. One spends your money; the other is built to make it back.
Do you set up the Meta pixel and tracking?
Yes. We install your Meta pixel and Conversions API, verify every event from page view to purchase, and confirm the data is clean before launch. Most accounts we audit have broken or half-installed tracking, which quietly caps every campaign running on top of it.
Do you produce the video creative, or do we have to supply it?
We film and edit it in-house — video and UGC, no subcontracting. On Facebook and Instagram the creative is the campaign, so we build scroll-stopping ads and ship fresh angles constantly to beat ad fatigue. You don't need to hand us anything to get started.
What kind of businesses do you run Facebook ads for?
We work best with SMBs and eCommerce brands doing $10k+ per month who are ready to scale with paid traffic. We've taken clients like Footie Elite to a record $172K month and Rinashi from a $15K year to over $225K CAD generated.
Are your campaigns bilingual for the Quebec and Canada market?
Yes. We're a Montreal team and fully bilingual, so your ads run in proper English and proper French — written natively, not translated. That matters for Quebec and lets you reach the rest of Canada without sounding off.
How soon will we see results from Facebook ads?
Once tracking is verified and creative is live, the pixel needs data to optimize — usually a couple of weeks to exit the learning phase. From there we test continuously, cut what loses, and scale what wins. We report on revenue and cost-per-acquisition, not vanity metrics.
Do you handle both Facebook and Instagram ads?
Yes. Both run through Meta Ads Manager, so a single campaign can serve Facebook, Instagram, and the wider Meta network. We manage placements, creative formats, and budget across all of them as one system.
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