Google Ads Agency in Montreal That Reaches Customers Ready to Buy
GrowthLab is a Google Ads agency in Montreal. We build and manage Search, Performance Max and YouTube campaigns that capture demand at the moment your customers look for what you sell. Landing pages built to convert, clear tracking of calls, forms and sales, all done in-house by the same team that runs your Meta ads, your video and your SEO. In French and in English.
Google Ads captures demand that already exists
On Facebook or Instagram, you interrupt someone who was not looking for anything. On Google, the person has already typed what they need: "plumber in Rosemont", "buy running shoes", "dental clinic open Saturday". That is search intent, and it is why Google Ads works for a local business as well as for an online store. The real work is telling apart the searches of someone ready to buy from those of someone who is only researching, then putting your budget behind the first group.
- Keywords chosen for buying intent, not for search volume
- Location targeting by city, neighbourhood or radius around your business
- Ads in French and in English, matching the language your customers search in
Search, Performance Max, YouTube: each campaign type has a job
A Search campaign shows a text ad on specific searches. It is the starting point for almost every local service, because you control the keywords and the message. Performance Max runs across all of Google's inventory (Search, Shopping, YouTube, Maps, Gmail) using your visuals and your product feed. It suits eCommerce well, provided sales tracking is reliable. YouTube builds awareness and brings visitors back with video. We choose based on your business model, not on what happens to be trending.
- Search for high-intent queries, with tight control over keywords
- Performance Max and Shopping for online stores, with a clean product feed
- YouTube for awareness and remarketing, using video shot by our own team
Negative keywords: where the budget stops leaking
Google often shows your ads on searches broader than your keywords. If you sell garage doors, you can end up paying for "fix a garage door yourself" or "garage door installer jobs". The search terms report shows the actual queries that triggered your ads. We review it regularly and add as negative keywords anything that cannot become a customer: jobs, free, do-it-yourself, unrelated competitors. It is quiet work, but it is often what separates a profitable account from one that burns through its budget.
- Regular review of the search terms report
- Negative keyword lists built at launch, then expanded over time
- Match types chosen to keep control over what you pay for
Conversion tracking that counts calls, forms and sales
Google Ads optimizes toward whatever you tell it to count. If the account only tracks clicks or page views, the algorithm finds you clicks, not customers. We set up conversion tracking for every action that has value: a call from the ad or the site, a submitted form, a booked appointment, a purchase with its amount. For an online store, the value of each order flows back into the account, so campaigns can aim for return rather than volume. You see which campaigns and keywords bring results.
- Tracking for calls, forms, bookings and purchases
- Order values sent back to Google so bidding optimizes for revenue
- Clear reporting on what each campaign produced, without jargon
Landing pages built to convert
The click is only half the journey. If your ad promises a fast quote and the visitor lands on your homepage, they leave. A good landing page repeats the promise of the ad, answers the search, loads quickly on mobile and offers one clear action. Google also factors landing page experience into its Quality Score, which influences what you pay per click. Because we build the pages too, we fix the page alongside the campaign. A rebuilt landing page is what brought Apogée Invest over $50K in sales.
- One page per offer or service, aligned with the ad and the search
- Fast mobile pages with a single action to take
- Testing of headlines, offers and forms to improve conversion rate
Google Ads, Meta ads, video and SEO from the same team
Google Ads captures demand; Meta ads create it. Someone sees your video on Instagram, then searches your name on Google a few days later. When two agencies run those channels separately, each one claims the sale and nobody looks at the whole picture. At GrowthLab, everything is done in-house by the two founders and their team: Google Ads, Meta and TikTok ads, video, websites, SEO and follow-up automation. No subcontracting. Our founders generated over $10M online with their own brands before running campaigns for anyone else.
- One bilingual team in Montreal, no subcontracting and no account-manager hand-offs
- Paid search terms feed your SEO strategy
- A limited number of clients at a time, so your account gets real attention
Proof over promises
Built around real GrowthLab results
Footie Elite
10x growth in one year, record month of $289K
Rinashi
From a $15K best year to over $373K USD in sales in 2026
Bump
Custom eCommerce site launched above a 4% conversion rate
Apogée Invest
$50K+ in sales with a rebuilt landing page
Montreal Canine Training
Rebuilt website brought enough new inquiries to briefly pause intake
FAQ
Frequently Asked Questions
How much does Google Ads management cost with a Montreal agency?
It depends on your goals, your market and the ad budget you want to invest. There are two amounts to plan for: what you pay Google for clicks, and the agency's management fee. We work mostly with businesses already doing $10,000+ per month. Book a call: we look at your situation and tell you plainly what is realistic.
How long before Google Ads shows results?
Paid search can show first results in the first weeks, because your ads appear as soon as campaigns are live. After that, the account needs data to improve: search terms to exclude, ads to test, bids to adjust. We do not promise a cost per lead or a result by a set date. We give you a clear picture of what to expect from the start.
What is the difference between an agency and a Google Ads consultant in Montreal?
A Google Ads consultant usually manages the campaigns only. The landing page, the video and the tracking then have to come from somewhere else. At GrowthLab you talk directly to the people who manage your account, as you would with a consultant, but the same team also handles pages, creative, Meta ads and SEO. Everything is done in-house, with no subcontracting.
Search or Performance Max: where should we start?
For a local service, we almost always start with Search, because we control the keywords and see exactly which searches bring calls. For an online store with a product feed and reliable sales tracking, Performance Max and Shopping usually take a bigger role. Both can run together. We decide based on your business model and the account data.
Does Google Ads work for a local business?
Yes, when targeting is tight. We limit delivery to the cities, neighbourhoods or radius you serve, focus on searches that show clear intent, and track calls and forms. Your budget goes to people who can actually become customers, not to the whole province.
Should we run Google Ads and Facebook ads at the same time?
You do not have to, but they complement each other. Meta ads introduce your offer to people who were not looking for you. Google Ads picks up those who then search for your name or your type of service. If budget is limited, we start with the channel closest to the sale for your business, then add the other when the numbers justify it.
Do you manage campaigns in both French and English?
Yes. In Montreal, your customers search in both languages, and keywords are not simple translations of each other. We build campaigns, ads and landing pages in French and in English, written by our bilingual team, with no subcontracting.
Growth Review
Find where growth is really getting stuck
We look at the offer, traffic, page, creative, follow-up, and numbers before recommending more budget.