SEO Agency in Montreal That Gets You Found on Google and in AI Search
GrowthLab is a Montreal SEO agency. We get your business found on Google for the searches your customers actually make, in the regular results and on the map, and we work to get your brand surfaced and cited in ChatGPT, Gemini and AI search. Everything is done in-house, in English and French, by the same team that builds your website, ads and video.
Pages built around what your customers search
Google ranks pages, not whole websites. One "Services" page that tries to cover everything you offer is a weak answer to any specific search. We start with what your customers actually type: the questions they ask on the phone, the queries already showing in your Search Console, the words people use in Montreal. Then each service and each intent gets its own page, with a clear title, a direct answer and internal links that make sense. Someone looking for a price does not want the same page as someone looking for a definition.
- Keyword research based on your Search Console data and real customer questions
- One page per service and per intent instead of one catch-all page
- Titles, copy and internal links written to answer the search, not to fill space
Local SEO in Montreal: your Google Business Profile and reviews
For a local search, Google often shows a map before any website. According to Google, what decides who appears there is relevance, distance and prominence. You can't change distance. The rest is work. We fill out your Google Business Profile completely: the right primary category, services, hours, photos, service area. We make sure your name, address and phone number match everywhere online. And we set up a simple way to ask real customers for reviews and reply to them, because review count and rating matter to Google and to the person choosing between you and a competitor.
- A complete Google Business Profile: categories, services, hours, photos and service area
- Name, address and phone number that match on your site, your profile and directories
- A simple process to get reviews from real customers and reply to them
English and French: a real page per language, not machine translation
In Montreal, your customers search in English and in French, and not with the same words. A Quebecer looking for a roofing quote types "soumission toiture", not "devis de toiture", which is what an automatic translator gives you. So we build a separate page for each language, each at its own URL, written directly in that language by someone who speaks it. Hreflang tags tell Google which version to show to whom, so your English page doesn't show up in front of a French-speaking customer. Titles, descriptions and URLs are adapted too, not copied from one language to the other.
- A separate URL per language, with hreflang tags set up correctly
- Keyword research done separately in English and in Quebec French
- Copy written by our bilingual team, never machine translation published as is
Technical health: pages Google can crawl, index and load fast
A page Google hasn't indexed can't show up for any search, no matter how good the copy is. So we start in Search Console by checking which pages are indexed, which are excluded, and why: a forgotten noindex tag, a robots.txt file that blocks too much, redirect chains, duplicate content from one version to the other. We also look at mobile speed, because Google evaluates your site based on its mobile version. Since our own team codes websites, fixes get made in the code itself, not listed in a report nobody acts on.
- Indexing check: excluded pages, noindex, robots.txt, sitemap and redirects
- Mobile load speed measured on your most important pages
- Fixes applied by the team that codes websites, not only recommended
Getting cited by ChatGPT, Gemini and AI search
More and more people ask ChatGPT or Gemini instead of typing a search. These assistants build their answers from what they find on the web: your site, your Google Business Profile, your reviews, and the articles and directories that mention you. If those sources contradict each other or stay vague, the assistant may skip you or get you wrong. So we make your information clear and easy to reuse: who you are, what you do, where and for whom, with direct answers to common questions. Nobody can guarantee a citation, but we can remove what keeps you from being picked up.
- A check of what AI assistants already say about your brand today
- Pages and FAQs with clear answers, structured data and open access for AI assistant crawlers
- Consistent business information on your site, your Google profile and the sites that mention you
Measured in calls and sales, with honest timelines
A position on Google doesn't pay your bills. We connect Search Console to see which searches you show up for and who clicks, and Google Analytics to track what those visitors do next: calls, forms, bookings, sales. That is what we report on. And we tell you straight: SEO takes months, nobody controls Google, and we don't guarantee rankings or traffic. Paid ads remain the faster channel while SEO builds. Because we also run Meta and Google Ads, we can work both at the same time.
- Search Console and Google Analytics set up, with tracking for calls, forms and sales
- Clear reports on what brings in customers, not only on positions
- No ranking or traffic guarantees: a realistic plan, with ads to move faster
Proof over promises
Built around real GrowthLab results
Footie Elite
10x growth in one year, with a record $289K month
Rinashi
From a $15K best year to over $373K USD in sales in 2026
Bump
Custom eCommerce site launched above a 4% conversion rate
Apogée Invest
$50K+ in sales with a rebuilt landing page
Montreal Canine Training
Rebuilt website brought enough new inquiries to briefly pause intake
FAQ
Frequently Asked Questions
How long does SEO take to show results?
Months, not weeks. It depends on the state of your site, your competition and what Google decides, and nobody controls Google. We tell you from the start what is realistic in your situation. If you need customers now, paid ads are the faster channel while SEO builds, and our team runs both.
Do you guarantee rankings on Google?
No. We don't guarantee rankings or traffic, and an agency that does is promising something it doesn't control. What we control is the work: useful pages, a site Google can crawl and index, a complete Google Business Profile, and honest tracking of what it produces in calls and sales.
What is the difference between SEO and Google Ads?
With Google Ads, you pay for each click and you can show up as soon as the campaign is running, but it all stops when you cut the budget. With SEO, you don't pay for the click, but it takes months of work before you see the effect. The two work together: ads bring in customers while SEO builds. At GrowthLab, the same team does both.
Does my website need to be in both English and French?
It depends on who you serve. If your customers in Montreal search in both languages, you need a real page per language, written directly in English and in French, with hreflang tags so Google shows the right version. A machine translation pasted onto the site misses the words people actually use. Our team is bilingual and writes both versions.
Can you get my business to show up in ChatGPT?
We can't guarantee it, and nobody can: we don't decide what an AI assistant answers. What we do is check what ChatGPT and Gemini say about you today, then make your information clear, consistent and accessible on your site and on the sources they consult. For the most part, these are the same foundations as good Google SEO.
Who does the work on my SEO?
The two founders and their team, in Montreal. Everything is done in-house: no subcontracting, no account-manager hand-offs. It's the same team that builds websites and landing pages, runs Meta, Google and TikTok ads, shoots and edits video, and sets up CRM and follow-up automation. When a page needs to be fixed or rewritten, we are the ones who do it.
What kind of businesses do you work with, and how do we start?
We work mostly with businesses already doing $10,000+ per month, and we take a limited number of clients at a time. To start, book a call. We look at your site, your Google Business Profile and your data, then tell you honestly whether SEO is the right priority for you or whether ads should come first.
Growth Review
Find where growth is really getting stuck
We look at the offer, traffic, page, creative, follow-up, and numbers before recommending more budget.