Video Ad Production and UGC in Montreal, Filmed and Edited In-House
GrowthLab handles video ad production in Montreal for Facebook, Instagram, TikTok and YouTube. UGC and creator-style videos that stop the scroll. Our own team writes, films and edits everything in-house, in English and French, then launches the videos in your ad account with the right settings. No subcontracting, and everything we produce belongs to you.
Why creator-style video often beats the polished brand film in paid social
On Facebook, Instagram or TikTok, your ad shows up between a friend's video and a creator's. A highly polished brand film gets recognized as an ad before the message even starts, and the thumb keeps moving. A UGC video looks like the content people are already watching: a real person, a real place, a spoken tone. That gives it a better chance of being watched long enough to get your offer across. It is also simpler to remake, so you can test several ideas instead of betting everything on one shoot.
- Vertical format and a natural tone, made for the feed, not for TV
- A real person on screen showing the product or service in use
- The brand film still has its place on your website; in paid social, we lead with creator-style
A hook in the first seconds, a script built around one offer
The first seconds decide whether someone stays or keeps scrolling. So we write the hook first: a question, a clearly named problem, or an image that surprises. The rest of the script follows one offer, not your full list of services. One problem, one solution, one piece of proof, then a specific call to action. Before we film, we prepare several hooks for the same video, because the opening is often what separates an ad you keep running from an ad you turn off.
- Several hooks written for each concept before the shoot
- A script centred on one offer and a single call to action
- On-screen text and captions planned at the writing stage, for people watching with the sound off
Filmed on location in Greater Montreal, by our own team
We are a UGC agency in Montreal that does its own filming. Our team comes to you: your store, restaurant, clinic, job site or warehouse, on the island, in Laval or on the South Shore. Filming in your real setting, with your product and your people, gives you videos your customers recognize. We arrive with the shot list and the scripts already approved, so that each shoot feeds several videos. Everything is done by the two founders and their team, with no subcontracting and no account-manager hand-offs.
- Shoots at your location across Greater Montreal: Montreal, Laval, South Shore
- Scripts and shot list approved before the camera comes out
- No subcontracting: the people who write are the people who film and edit
Several edits to test, in French and in English
A single video is a bet. In the edit, we cut several versions from the same shoot: different hooks, different lengths, a different order for the proof and the offer. Each version answers a specific question, so you learn why an ad works and not only which one. Because we are bilingual, we produce the French and English versions ourselves. The script is rewritten in each language, not translated word for word, so it sounds right to a French-speaking customer in Montreal and to an English-speaking customer elsewhere in Canada.
- Several edits per concept: different hooks, lengths and calls to action
- Vertical formats adapted to Meta, TikTok and YouTube
- French and English versions written by the same team, not run through a translator
Videos launched and measured in your ad account
A good video launched badly teaches you very little. So we put your videos live ourselves, in your ad account, with the right settings: the right campaign objective, the right placements, and conversion tracking that works. Then we read the numbers. Retention at the start of the video tells you whether the hook holds. Click-through rate tells you whether the message makes people want to know more. Cost per purchase or per lead tells you whether the video pays for itself. The next videos start from those answers, not from a hunch.
- Published in your own ad account, not in ours
- Retention, clicks and cost per result read for every version
- Winning versions shape the next scripts and the next shoots
Everything we produce belongs to you
The final videos and the footage we film are yours. You can reuse them on your website, product pages, landing pages, emails and social channels, whether you keep working with us or not. A video ad that performs often makes very good content for a sales page. And because the same team also handles Meta ads, Google Ads and TikTok ads, SEO, websites and follow-up automation, your videos fit into a full strategy instead of sitting in a folder.
- Final files and filmed footage handed over to you
- Reusable on your website, landing pages, emails and social channels
- One team for video, ads, website and follow-up
Proof over promises
Built around real GrowthLab results
Footie Elite
10x growth in one year, record month of $289K
Rinashi
From a $15K best year to over $373K USD in sales in 2026
Bump
Custom eCommerce site launched above a 4% conversion rate
Apogée Invest
$50K+ in sales with a rebuilt landing page
Montreal Canine Training
Rebuilt website brought enough new inquiries to briefly pause intake
FAQ
Frequently Asked Questions
What is a UGC video, and how is it different from a corporate video?
UGC stands for user-generated content: content that looks like it was made by a customer or a creator rather than by a brand. In advertising, that means a vertical video where a real person talks to the camera and shows the product or service. A corporate video presents your company. A UGC video sells one specific offer in the feed.
Do you produce video ads for Facebook, Instagram, TikTok and YouTube?
Yes. We produce short-form content for Meta (Facebook and Instagram), TikTok and YouTube. Each video is edited in a vertical format and adapted to the placement where it will run. We can then launch it ourselves in your ad account with the right settings, so you are not left guessing how to put it live.
Where do you film?
On location, at your business, across Greater Montreal: your store, office, clinic, restaurant or warehouse. Our team travels on the island, to Laval and to the South Shore. Filming in your real environment gives you videos that are more believable than a generic set.
Do you make the videos in both English and French?
Yes, we are bilingual. We write and edit the English and French versions ourselves. The script is rewritten in each language rather than translated word for word, because a line that works in Quebec French does not always work in English, and the reverse is true too.
Do I own the videos once they are produced?
Yes. Everything we produce belongs to you, the final videos as well as the filmed footage. You can use them in your ads, on your website, in your emails and on your social channels, whether you keep working with us or not.
How much does video ad production cost in Montreal?
It depends on the number of concepts, the number of versions to edit, and the languages. We work mostly with businesses already doing $10,000+ per month, and we take a limited number of clients at a time. The simplest step is to book a call. We look at your offer and tell you plainly what is realistic.
Do you guarantee views or sales?
No, and be careful with anyone who does. Nobody controls the algorithm or the market. What we control is the quality of the hook, the clarity of the offer, the number of versions tested and how the numbers are read. Our team has generated 1 billion+ views on social media and managed over $5M in ad spend across our own brands and clients. That experience goes into every video.
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